Video

How to Optimize Video for Every Social Media Platform

One video posted everywhere rarely works. Here is how I format, caption and export video for Reels, Shorts, TikTok, YouTube, Facebook and LinkedIn.

Three phones on a coral backdrop showing vertical, square and horizontal video, how to optimize video for social media
On this page
  1. Why one edit does not fit every platform
  2. Platform by platform: how I format video
  3. Shoot for vertical first, then crop out
  4. Hooks, pacing and length
  5. Captions, text and safe zones
  6. Export settings that keep quality
  7. How we optimize video at Calibre
  8. Frequently asked questions
Portrait of Abhijeet Jain

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Abhijeet Jain

Founder and CEO of Calibre Associates in Lucknow and Managing Director of 716 Lawn Care in Buffalo, New York. I build websites, local SEO, GoHighLevel CRM and AI automation for businesses in India and the USA, and I run the systems I build.

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I lead Calibre Associates, a small team in Lucknow working with businesses in India and the United States. Websites, local SEO, paid ads, CRM and AI automation, planned as one system.